Our Mission

We stand at the threshold of a new era, one that demands a fundamental shift from mere sustainability to active regeneration. Our world faces unprecedented challenges, and the hospitality industry has a unique opportunity to lead the charge in reversing environmental degradation and revitalising local communities

The Regeneration Collection is founded on the belief that true progress lies not in minimizing negative impacts, but in creating positive, restorative change. We envision a future where hospitality becomes a force for good, actively healing ecosystems and enriching the lives of both guests and local inhabitants.

Our mission is to nurture the next generation of hospitality leaders who will shape this regenerative future. Through our international competition, we challenge students in Hospitality, Conservation, and Architecture to reimagine the industry. We seek innovative concepts that go beyond sustainability, creating accommodations that actively restore local environments and communities while providing unique guest experiences.

We believe that:
Regeneration is the key to a thriving future for both humanity and our planet.
2) The hospitality industry has the power to be a catalyst for positive environmental and social change.
3) Innovation and fresh perspectives from young minds are crucial to overcoming entrenched industry practices.
4) Successful regenerative projects must balance environmental restoration, community well-being, and economic viability.
5) By showcasing implementable regenerative concepts, we can inspire widespread change in the hospitality sector.

In the words of Buckminster Fuller, “To change something, build a new model that makes the existing model obsolete.” This is our guiding principle as we strive to create a new paradigm for the hospitality industry.

We invite visionaries, innovators, and change-makers to join us in this journey. Together, we can transform the hospitality industry into a powerful force for regeneration, creating a world where every stay contributes to the healing of our planet and the flourishing of local communities.

Let us heed the call of Sir David Attenborough and seize this opportunity to “create the perfect home for ourselves and restore the rich, healthy & wonderful world that we inherited.”

The time for regeneration is now, and the hospitality industry can lead the way.