In addition to providing unique lodging experiences, hide&b actively supports farmers and landowners who are transitioning to regenerative agriculture and biodiversity restoration. By placing cabins on these properties, the company generates additional income for farmers to support their transition while directly contributing to biodiversity restoration efforts. Guests have the opportunity to learn about and experience regenerative practices firsthand, exploring regenerative estates and participating in activities that promote eco-consciousness.

The company’s mission goes beyond accommodation; it aims to reconnect people with nature and raise awareness about environmental issues. Through revenue sharing with landowners, hide&b enables further investment in regenerative practices, fostering a collaborative approach that benefits both the environment and local communities. Partnerships with like-minded organizations, such as the MOYO Training Foundation, enhance their efforts to support wildlife and regenerative hospitality.

Moreover, hide&b offers an educational component that enriches the guest experience. Visitors can learn about regenerative land use and nature restoration from passionate teams like Yūgen Forest, participate in tours of estates and regenerative vegetable gardens, and become part of a growing movement focused on restoring countryside and soil health. By combining sustainable tourism with direct support for regenerative practices, hide&b creates a model where leisure activities actively contribute to environmental restoration and sustainable agriculture. This approach demonstrates how businesses can play a crucial role in promoting and funding regenerative practices while also raising awareness and providing unique experiences for consumers.